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Project Ara
Project Ara is the codename for an initiative that aims to develop an open hardware platform for creating highly modular smartphones. The platform will include a structural frame or endoskeleton that holds smartphone modules of the owner's choice, such as a display, camera or an extra battery. It would allow users to swap out malfunctioning modules or upgrade individual modules as innovations emerge, providing longer lifetime cycles for the handset, and potentially reducing electronic waste. Project Ara smartphone is scheduled to begin pilot testing in the United States in 2016 with a target bill of materials cost of $50 for a basic grey phone.
The project was originally headed by the Advanced Technology and Projects team within Motorola Mobility while it was a subsidiary of Google. Although Google has since divested Motorola to Lenovo, it retained the Advanced Technology and Projects group—which has since worked under the direction of the Android division.〔
== Project goals ==
Google says the device is designed to be utilized by "6 billion people"; including 1 billion current smartphone users, 5 billion feature phone users, and 1 billion future user not currently connected. Google intends to sell a starter kit where the bill of materials is US$50 and includes a frame, display, battery, low-end CPU and WiFi.
Google wants Project Ara〔(Project Ara new details revealed ), retrieved 22 Feb 2015〕 to lower the entry barrier for phone hardware manufacturers so there could be "hundreds of thousands of developers" instead of the current handful of big manufacturers. This would be similar to how the Google Play Store is structured. Lowering the barrier for entry allows many more people to develop modules. Anyone will be able to build a module without requiring a license or paying a fee.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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